This may also explain why the Fidget-Spinner craze cooled off as quickly as it came: Nothing says "cool" quite like "My mom bought this for me".Įven as Maman & Cooper upgraded their manufacturing and got the Fidget360 placed in Walmart, dozens of companies flooded toy stores and websites with knock-offs.
Slice also reported that 34% of sales were made to middle-aged women - likely moms buying them to keep their fidgety kids from driving them nuts. And they were - because shortly after the Fidget360's ascension into trendiness, hundreds - nay, thousands - off knock-offs appeared in every toy aisle, every impulse-purchase rack, and every digital corner ot Amazon Marketplace and eBay.Īccording to Slice Intelligence, sales peaked on at which point they accounted for a full-17 percent of all online toy sales. Starting last winter, the Fidget360 had a spectacular rise, sparked by Allan Maman and Cooper Weiss, a couple of 17 year-olds using a 3D printer and promotion via Instagram and other social media. For a few months, it seemed that Maman & Weiss's colorful plastic toys were everywhere. The annoying, inexplicable little gadgets were everywhere last spring, and then just as quickly as they came, they blessedly buzzed off.
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Building Blocks What Originated As A Stress Relief Tool Is Now The Latest Addictive Viral Craze: Fidget Spinners and Fidget Toys!
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